Marketing your golf course is a necessity. You probably knew that already. Not every form of marketing was created equal; there are many media choices available today from traditional media to social marketing. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs and golf course real estate focused firms around the country. The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs, and the value of vision for what future members and residents may want.
Digital Marketing For Golf Courses & Golf Course Property: The Social Media Advantage
Charles Interactive is a hyper-local marketing firm exclusively specializing in the luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for the future of golf course marketing, and real estate marketing in general.
*Graphic from 1-2-1marketing .com
Social media today represents an incredible value in advertising cost and brand value. We live in a digital world, so it’s not about killing off traditional media, it’s about finding a more suitable and profitable way of combining the two.
Digital Marketing For Golf Courses
Clubs nowadays have become social incubators that must respond to the ever-changing world. Long range planning, now identified as strategic planning, must look at trends, not traditions to continue a prosperous and healthy membership. How do you stack up with your local competition? Have you assessed your facilities and amenities? More and more clubs are renovating or even replacing their clubhouses, golf courses, and other facilities. New and fresh bring an exciting feel to the club.
Finding the right strategy to fit your market will create an appreciation for the property and in turn raise property values. Marketing the lifestyle of the community instead of selling houses will increase membership appreciation.
Contact us today for a free review.