Undoubtedly, the emergence of the Internet was one of the greatest revolutions in the fields of technology and communication in the history of mankind. If before access to information was precarious and dependent on press vehicles and books, today it is within a click distance.
With such a powerful tool, the world of business has changed. And, of course, the marketing environment followed. Today digital marketing is part of the daily life of consumers, adapting to their customs and technological innovations.
So, what exactly is Digital Marketing?
In fact, its concept is quite similar to traditional marketing, with the difference that its actions are directed to the public that is connected to the Internet (Which is basically everyone nowadays).
One of the most famous definitions is Philip Kotler, considered one of the most important names in the sector by various magazines and professionals in the area:
“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.”
To keep it simple, it is an activity that aims to use the processes of change to meet the wishes, needs, and expectations of customers, based on consumer habits and customs and aiming to provide unique experiences.
You probably understood the point of digital marketing and its amazing role in boosting financial health through technology, right?
Then, we are ready to move on to the next level. Next, find out what are the main marketing strategies on the Internet.
When you have any questions, what is your main resource to solve it?
If you answer: Google, you’re not alone. 77.43% of the global population would have the same answer at the tip of the tongue.
Every day, there are more than 4,000 million searches in that search mechanism. If we add others, such as Bing, Baidu, and Yahoo !, this number exceeds 6,500 million.
Search Engine Optimization is the strategy aimed at positioning pages on those platforms.
Googlebot is an algorithm that analyzes the quality of the pages and tries to show the user which is the highest quality compared to the search performed.
It is one of the main reasons for companies to invest in the digital presence, being responsible for much of the traffic generated principles marketing to corporate websites.
There are more than 200 criteria for positioning, some more important, others less. Some of the main ones:
- Links that refer to the page
- Authority of the page
- Domain authority
- Time of permanence on the page
- Responsible design
- Charge speed
- Rejection rate
- Content quality is no coincidence that there is a legion of professionals working daily to understand Google’s algorithm and stay at the top of the results pages.
Did you know there are more than 2.789 million active users of social networks? That’s 37% of the world population!
That’s why this strategy is responsible for attracting a large part of professionals to the world of digital marketing.
You probably already know someone who says anyone can do it, right?
But social media is something serious. It requires technical knowledge for the adaptation to the public, the definition of language, frequency, content, performance analysis, among other skills.
Social Media is the face of your business. And it’s online image depends on the quality of your Social Media administration. It is important to remember that the social media professional must always be attentive because, with the change in consumer habits and habits, their preferences are also altered.
All the mentioned strategies can be done for free (conquest of organic traffic). However, all of them can be subsidized, either by paid platforms or by what we call sponsored links.
In the case of search engines, for example, the greatest exponent of this platform is Google Adwords, responsible for the largest source of revenue for the company created by Larry Page and Sergey Brin.
There is a different nomenclature. In search engines, the paid results are considered SEM (Searching Engine Marketing) strategies or Marketing Engineering, and they work in a system of keyword and auction selection.
You’ve probably already done searches on Google and noticed that some results (usually the first three) have an ad alert next to them. These are the links sponsored by the Research Network.
They are also present on sites through the Adwords Display Network. They are Google partners who receive payment through clicks on the content.
But they can also be separated into other services. Social networks, search engines, markets, and even native ads are considered sponsored links.
Some of the most well-known platforms are:
- Facebook Ads (incorporated to Instagram)
- Twitter Ads
- Bing Ads
- Youtube Ads
- Yahoo Advertising
- Free Market
- UOL sponsored links
So these are the basic concepts of digital marketing. But there’s still a lot to learn if you want to master these strategies!
In Charles Interactive we are happy to help your business grow, feel free to contact us!