You probably knew that already. Not every form of marketing was created equal; there are many media choices available today from traditional media to social marketing. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs and golf course real estate focused firms around the country. The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs, and the value of vision for what future members and residents may want.
Country clubs nowadays have become social incubators that must respond to the ever-changing world. Long-range planning, now identified as strategic planning, must look at trends, not traditions to continue a prosperous and healthy membership. How do you stack up with your local competition? Have you assessed your facilities and amenities? More and more clubs are renovating or even replacing their clubhouses, golf courses, and other facilities. New and fresh bring an exciting feel to the club. Investing in search engine optimization and other digital marketing services can help increase your country club’s digital presence and drive more traffic to your website.
Finding the right marketing services to fit your market will create an appreciation for the property and in turn raise property values. Marketing efforts that highlight the lifestyle of the community instead of just selling houses will increase membership appreciation and attract potential new members.