Search Engine Optimization

Search Engine Marketing: Page 1 Is Important, Very Important

Before you prepare for anything else, you had better ensure that your website can be found.  As indicated by the graph, over 91% of people stop searching after the first page.

In our world today, typically “search” means Google.  By some accounts, Google gets almost 90% of the relevant product searches.  And, while BING and Yahoo certainly do have their followers, in the final analysis, if your product, service or cause is going to be successful, it better be on Google. And, if you want maximum traffic, it better be on Google page 1.

Whether You Call It Search Engine Optimization or SEO, You Better Have It

Today, Google’s Algorithm is even more complex measuring social media like FacebookTwitter, and other sources.  It effectively checks to see if your story and branding are consistent across all platforms— i.e., are you credible.  And, from this information, it determines a Page Rank.  Ultimately, this factors out to whether you rank on page 1 or 21.
We are experts in helping you define your message and branding.  This methodology is classic Marketing Agency stuff.  But, where we stand out and shine is in implementing the latest technology on getting your message to masses.  And, in the metrics, to ensure that we can measure and change course when and if needed.  Gone are the days of ‘set it and forget it’ marketing.  You must be able to respond and project in real time.  Your search engine rank is an indication of how effective your message “matches up.”

Why Does SEO cost so much? Can’t you just do it once?

This question is the most often asked question that I get on a day-to-day basis.  If you have an understanding of just how many things Google searches now and just how many things you have to make sure “match up,” then you’re well on your way to answering the cost question.  Frankly, it just takes a lot of work!  And, the type of work it takes is real time and thought intensive.  And, to add one more level of complication, it’s always changing — a new competitor arrives, a new product line is available, a bad review appears.  The search engine consultant, Moz completed a survey in 2011 on SEO cost worldwide.  The study amplified that while prices do vary worldwide that the services needed to ensure your website presence do not!

We take care of all that. We do it on an ongoing basis.
Let’s talk more. Contact us today to find out how we might be able to help!