If you’re new to Online Marketing, you must be wondering: What is SEO?
SEO is an acronym for “Search Engine Optimization”. We can say that SEO refers to all the good practices necessary to optimize your website and make you gain relevance naturally in search engines like Google. With good SEO, we will be able to increase the positions in the search results based on defined keywords with the intention of winning quality traffic to increase conversion rates.
Do you want to learn how to create a good SEO Marketing Strategy? Here in Charles Interactive we’re going to share with you the 4 basics steps to create good SEO for your business content.
- Quality over quantity: Google’s algorithm improves every year. It is advisable to review the texts in a continuous and respectful manner. The length is also awarded by Google, which continues to punish duplicate content, excessive keywords, and unnatural language usage.
- Know your customer: The primary focus of any good SEO campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables. The more you know about your audience, the more powerful your digital marketing efforts will become.
- Keep it simple: Mobile devices are gaining more and more attention each year. Work on local SEO, improve loading speed, avoiding plugins or large images— including geolocation among keywords, have an attractive template or attend to voice searches are some of the keys.
Analyze your results:
No online strategy will work if it is not measurable. Through Google Analytics and Webmaster Tools you can be aware of the performance and traffic of your website through good and clear statistics.
Try applying these strategies for your content! If you need any help, SEO campaign planning is one of our many specialties.
Feel free to contact us here on Charles Interactive!